10 keys to pitching success during the holidays
There’s no reason to give up on your PR efforts during the most wonderful time of the year. Conventional wisdom calls for PR to avoid media pitching during the holiday season, unless the story has a...
View ArticleHow machine learning can perfect your pitching
Here’s how to use technology—much of it free and user-friendly—to elevate your media relations and improve your journalist outreach. You may be dazzled, spooked or annoyed by the ability of online...
View ArticleClik here to view.
10 PR hits of 2018
Who scored big in the world of PR this year? Shoe stunts, student shooting survivors and a Tesla firewater finesse have all resonated with consumers and industry pros. Every year, a few organizations...
View Article30 jobs in the PR and marketing world
Is a lack of career experience stifling your job search? Adding certain key skills to your résumé could be the boost you need. Plus, check out our roundup of current openings. When angling for a plum...
View ArticleClik here to view.
The importance of civility for brand reputation in 2020
With snark and vitriol reaching historic levels in online discourse, brands and PR agencies should consider level-setting for basic civility and decorum in their messages. Brands on Twitter have long...
View ArticleGet personal when making your pitches to reporters
Journalists say requests for coverage need to be specific to each publication. Sending the same pitch to hundreds of reporters won’t help you get your story idea published. You have to make your...
View ArticleThe art of in-the-moment marketing and strategy with TEAM LEWIS
Ragan and PR Daily caught up with Rebekah Crispin, senior vice president of integrated strategy at TEAM LEWIS. Rebekah Crispin, senior vice president of integrated strategy at TEAM LEWIS, a global...
View ArticleDisney’s memo outlines grim future, Twitter’s content moderation cuts and more
Plus: Popular NYC restaurant responds to claims of racial discrimination. Walt Disney Co. is looking at cutting costs, according to an internal memo to managers obtained by CNBC. These could include...
View ArticleClik here to view.
Walmart’s opioid statement, country seeks metaverse status and more
Plus: Measurement help PR pros share better results, study says. Walmart approved the outline of an agreement that would pay a $3.1 billion settlement over allegations by various states that the...
View ArticleMeasure your results to get the attention of corporate leadership
Analytics are key in sharing your story. It can be challenging to understand what measurement tools you need to help guide and show results for your overall communications plan. “Measurement can be one...
View ArticleAAPI comms pros use ‘data and narrative’ to help bridge gaps
The Museum of Public Relations highlights success, impact of AAPI professionals. Asian Americans and Pacific Islanders are diverse trendsetters in the industries they impact and communicate about –...
View ArticleThe Daily Scoop: The risk and benefit of brands using AI is closer than you...
Plus: More news you can use today. The future of artificial intelligence is already here – but there is more needed to protect people from issues already cropping up ranging from small flubs to costly...
View ArticleThe Daily Scoop: McDonald’s eco-friendly packaging 2025 deadline is not...
Plus more news you can use today. The Golden arches has a slight conundrum on its hands. While McDonald’s made slow but steady changes to paper food containers for the Big Mac in 1990 (that was a big...
View Article
